Community Support & Involvement

Situated between Wadsworth and Kipling on West Colfax, Prestige Imports has maintained the same location since 1984.

For many years, Denver's West Corridor, which abuts the dealership's neighborhood, suffered from a lagging economy and dilapidated infrastructure. Although Prestige Imports was provided with the opportunity to move, management chose to remain in the same space and support the local community.

Prestige Imports' commitment to the neighborhood has paid off, at least to the extent that the area has experienced, of late, an urban revitalization. With new businesses, city projects, and homeowners developing the surrounding area, the West Corridor and east Lakewood have become destination spots for citizens of both Denver and the Front Range.

A quick, westbound drive down Colfax reveals a brand new, artistically rendered library, creatively constructed bus stops, and a slew of microbreweries and restaurants. Recently, an article in The Denver Post mentioned the "nascent boom period" that the West Corridor has experienced, detailing the manner in which the city looks to continue its development throughout "the next decade."

While Prestige Imports looks forward to the neighborhood's new opportunities over the next decade, we wanted to take a moment to look back and acknowledge the community partnerships we have fostered throughout the years.

In addition to the below list of non-profit clubs and organizations, institutions, and sport/recreational teams, we have developed relationships with several area high schools and athletic programs. For instance, Prestige Imports has provided cars for prom parades, assisted high school A/V classes and projects, and offered sponsorships to baseball teams.

Action_CenterEver since Don Adis, father of current Gerenal Manager Justin Adis, ran Prestige Imports, the dealership has provided turkeys for the Action Center's annual Thanksgiving distribution program. In fact, Don's wife, Kathy, volunteered at the Center for many years. For the past two years, we also have collected canned goods and toys during our Oktoberfest celebration and donated them to the Center.

Founded in 1968, the Action Center helps financially distressed individuals and families on their "path to self-sufficiency" by providing them with an immediate response to basic human needs.

The non-profit, human services organization focuses its efforts on three primary areas in order to accomplish its goals. First, the Action Center offers intervention and prevention services. These services provide short-term and seasonal resources in the form of school supply distribution, Thanksgiving distribution, and their holiday Santa Shop.

The Action Center, though, is not simply a donation center. As their mission states, the organization seeks to develop strategies for self-sufficiency when working with those in need. Every client that benefits from the Action Center's services must meet with a trained Volunteer Client Advocate or Case Manager. To this end, clients and advocates attempt to locate the source of financial instability in order to create long-term solutions.

Finally, the organization builds partnerships with other community organizations in order to provide education and health care for its clients. By fostering relationships with Red Rocks Community College, Jefferson County Human Services, Jefferson County Center for Mental Health, and many others, the Action Center hopes to address barrier issues that affect long-term financial stability.

Animal_ShelterWe love fur babies, and so do our customers. As such, a partnership with Foothills Animal Shelter makes sense. In fact, Prestige Imports launched the online, social media campaign #dogslovecars to showcase the four-legged Porsche and Audi enthusiasts who visit our dealership. In an effort to demonstrate our commitment to animal care, we donate the entry fees from our Oktoberfest Car Show to the Shelter.

Founded in 1976 under the moniker Jefferson Animal Shelter, the Foothills Animal Shelter moved into a new 33,000 square foot facility at 580 McIntyre in the Jefferson County Fairgrounds during 2009. The new and expanded location allows the shelter not only to remain devoted to their mission of providing the "best care possible for every animal that enters our doors," but enables it to expand its reach and services.

In order to provide top-notch aid and housing, the Foothills Animal Shelter offers adoption services, pet licensing, spaying and neutering, vaccinations, microchipping, and a lost and found program. Most of these procedures occur in the shelter's new medical suite that offers on-site and cost-effective health treatment for the animals.

Foothills Animal Shelter serves the communities of  Arvada, Edgewater, Golden, Lakewood, Westminster, Wheat Ridge and unincorporated Jefferson County. In addition to providing a secure, temporary-housing for animals, the shelter seeks to educate the community about the proper ways in which to treat pets and animals.

If you need a cuddle buddy when watching the Broncos game or an enthusiastic jogging partner, be sure to visit Foothills Animal Shelter. You can also like Prestige Imports on Facebook, where we post featured pets for adoption every week.

denv-14-mast-logoMany of our loyal customers are current students or alumni of the University of Denver. In partnering with the University's Athletic Division, we give back to an institution that our customers value. Founded in 1864, DU is also a regional mainstay; teaming up with the school, then, joins two establishments that know the importance of community.

The Division of Athletics at the University of Denver is home to a wide-variety of Pioneer sports teams, including men's and women's Basketball, Lacrosse, Golf, as well as men's Hockey. It is the Division's mission to offer "diverse and equitable programming, foster personal growth and development," while providing "powerful and meaningful experiences."

In addition to fielding highly-successful teams that have won numerous national championships, these athletic teams boast a plethora of student-athletes who have achieved academic honors.

DU's student-athletes, administration, and coaches dedicate themselves to community service and civic engagement. Much of their work focuses on activities that benefit children and the infirm living in the greater-Denver area. A partial list of organizations and events they have been involved with includes Ellis Elementary School, Wyoming Community Care, Martin Luther King Rescue Mission, Hope Community Cleanup Day, Hispanic Heritage Month, and Denver Indian Center.

SnowmassThe region that would be the town of Snowmass Village was first surveyed in the early 1870s by Ferdinand Vandiveer Hayden. Hayden's group traveled into the Rocky Mountains to collect data, create maps, and take photographs in order to establish settlements. In 1910, the Sinclair, Melton, Stapleton, and Hoaglun ranching families officially founded the town of Snowmass Village at the confluence of the Owl and Brush Creeks.
Snowmass Village remained, primarily, a ranching community until the late-sixties. On December 17,1967, Aspen Skiing Company opened the Snowmass ski resort, which has remained the town's biggest tourist attraction. Today, their grounds boast 3,128 acres of terrain, making it the largest of Aspen Skiing Company's mountain resorts.

More recently, the town gained international notoriety for what paleontologists now dub the Snowmastadon site. On October 14, 2010, Snowmass Water and Sanitation District construction workers accidentally discovered fossils of a Pleistocene ecosystem while expanding the Ziegler Reservoir. Paleontologists arrived shortly thereafter; their excavation yielded 4,826 from 26 different Ice Age vertebrates. The excavation is one of the largest and most complete unearthings of Pleistocene-era fossils.

Prestige Imports sponsors the Snowmass Summer Music Series, which hosts free concerts for audiences of all ages. Additionally, Audi sponsors both the Birds of Prey Race Week and the Power of Four Ski Mountaineering series.

w-rider-color-small (2)Presitge Imports' partnership with Westernaires began with  the involvement of one of our employees' daughters. Her participation in 4H and Westernaires provided us the opportunity to support her endeavors with an organization that offers unique, exciting, and educational experiences for today's youth.

Originally found in 1949, Westernaires trains youngsters between the ages of 9 and 19 in the time-honored traditions of western riding, precision drills, and horse care. For youthful rascals with more esoteric skill sets, the organization offers guidance in bullwhips, trick riding, and dressage.

While gaining knowledge of and expertise in the techniques of riding and drills are important, Westernaires also fosters a bevy of intangible qualities such as discipline, teamwork, personal responsibility, and pride for one's community. Moreover, the organization provides a safe and drug-free environment in which members can hone their craft and develop friendships without distraction.

Members train year-round at Fort Westernaire, which is located next to Jefferson County Fairgrounds near Golden, Colorado. The facility boasts three outdoor and indoor arenas, in addition to stables for livery horses that the club owns and rents. The premises also houses classrooms, a club store, a museum, and caretakers' quarters.

rmtc-logoThe Rocky Mountain Tri Club is a regional non-profit organization that supports local triathletes. According to their mission statement, the club fosters a "supportive training and racing community for individuals of all levels of interest, ability, and experience in multi-sport activities." In conjunction with their main objective, the club introduces neophytes to the field in a non-intimidating fashion, provides a safe training environment for its members, promotes the development of each member's mind and body, contributes to local communities through volunteer opportunities, and fosters camaraderie between members.

Under the guidance of USTA Certified Triathlon coaches, club workouts focus on all three elements of a standard triathlon: swimming, biking, and running. The club meets every second Tuesday of each month in order to discuss topics relevant to the field, host lectures by special guests, and partake in merriment and mirth-making.

In addition to weekly training and monthly socials, members of RMTC support their community by volunteering at events. Members attend each other's races and volunteer at aid stations and packet pick-ups. They also volunteer at Denver-based organizations such as the Denver Rescue Mission.

ParkToParkOn 09 May 2015, the city of Arvada hosted its first annual Park to Park Half Marathon. The event also featured 5K and 10K races, as well as a Family Fun Run. All routes started and finished in Ralston-Central Park and followed a path along the Ralston Creek. Arvada held the race in conjunction with its Sustain Arvada Festival, which promotes local artisans, health awareness advocates, and sustainability. The Festival is now in its third year.

The race was an affiliate of the Healthy Places: Designing and Active Colorado initiative. The Colorado Health Foundation funded Healthy Places in order to develop the Sustain Arvada community and agriculture projects, which encourage citizens to become active and maintain healthy life styles. Other  initiatives tied to this program will improve access and connectivity to open space and neighborhoods, making it easier to engage in daily activities that promote movement and connection with the community.

Cycling-Related Organizations:

An avid cycling enthusiast, our General Manager Justin Adis has spearheaded partnerships with various cycling organizations, clubs, and events. Given the fact that Colorado is home to one of the nation's most robust and active cycling communities, it's no coincidence that many of our loyal customers happen to be cyclists as well. These partnerships enable Prestige Imports to forge and maintain meaningful connections with residents along the Front Range and beyond.

In some instances, we offer financial support; in other cases, we contribute Support and Gear (SAG) vehicles or facilities. We even headline our own event, the Prestige Imports Vuelta Fondo, which is held in the Dillon/Keystone area. Although our levels of involvement vary, we contribute in some way to each of the following cycling groups, organizations, and races.

Prestige_CyclingAdam Fitzgerald and Eric Short formed the Prestige Imports Junior Development Team with the goal of  providing junior riders (ages 15-18) with an opportunity to develop their cycling skills. To this end, the team works as a pipeline for teenagers who are looking to advance to the professional level. As a long-term objective, Fitzgerald and Short want to create more opportunities for their team to compete, both nationally and internationally.

The Junior Development Team has achieved a great deal of success in 2015. Samuel Fogel became a junior national champion in track racing (velodrome) and was selected to represent Team USA at the Junior World Championships in Kazakhstan. Will Mcbryde placed 4th in the men's 15-16 road race at the USA Junior National Championships. Four members were picked to represent Team USA at the Junior Challenge in Silt, Colorado. Finally, three riders will represent Team USA and USA Cycling at the National Talent ID Camp at the Olympic Training Center in Chula Vista, California.

Vuelta_IMageThe Vuelta Fondo is a race sponsored by Prestige Imports. The event holds a 90-mile, 60-mile, and 20-mile version, depending on the competitor's skill level. Each version consists of three timed stages, but there are no overall times. The inaugural event launched on June 28, 2014 and took place in Keystone. The second annual event occurred one year later in Dillon.

Team_EvergreenTeam Evergreen Bicycle Club promotes cycling through weekly group rides and special events, such as the nationally recognized Triple Bypass race. In addition to fostering a sense of camaraderie between local and regional cyclists, the club provides discounts and financial benefits for its members. Moreover, Team Evergreen  advocates on behalf of the broader, cycling community. To this extent, the club dedicates its time and energy to improving roads and trails, as well as encouraging respectful and safe cycling.

TBP_LogoFor twenty-seven consecutive years, the Triple Bypass has been one of the premier cycling events in the country. Taking place over the course of two days in July, the initial 120-mile leg of the event begins in Evergreen and concludes in Avon. The course includes more than 10,000 feet of elevation gain. During this stretch, riders climb three mountain passes: Juniper Pass (11,140 ft.), Loveland Pass (11,990 ft.), and Vail Pass (10,560 ft.). The second day of the event follows the same path in the opposite direction. During the past three years, Triple Bypass has donated over half of a million dollars to non-profits and charitable organizations.

BobCookBob Cook, a member of the 1980 United States Olympic Team, died from a brain tumor at the age of twenty-three. A dedicated cyclist since his teenage years, Cook won the Mount Evans Hill Climb five times between 1975 and 1980. The event was renamed posthumously in his honor. The 28-mile race begins in Idaho Springs at an elevation of 7,555 feet, then ascends to 14,130 feet, just shy of Mount Evans' peak. The event, which launched in 1962, attracts professional cyclists from around the world, in addition to local riders looking to challenge themselves. Typically, the Bob Cook Memorial Mount Evans Hill Climb takes place in late-July.

BRAC_LogoThe Bicycle Racing Association of Colorado's stated mission is to "expand and develop the sport of amateur bicycle racing in the Rocky Mountain region while ensuring quality experiences for all involved." In addition to providing leadership for competitive cycling in Colorado and eastern Wyoming, BRAC organizes events and offers its members a variety of helpful services. Prestige Imports assists with their mission by providing the organization our showroom as a location for their annual awards ceremony.

Road_Biking_ColoradoRoad Biking Colorado is the only statewide guide that comprehensively documents all the paved roads located within Colorado's Rocky Mountains. According to the guide's marketing copy, the book is a "must have" for any local or visiting cyclist.

TOM_LogoTour of the Moon is one of the premier recreational bike rides in the western United States. It begins in Grand Junction, continues through Colorado National Monument Park, works its way into Fruita, and finally doubles back to Junction. The tour's circuit is most notable for its epic canyons that contain "towering masses of naturally sculpted rock," which were formed after millions of years of erosion.

The tour first gained notoriety during the 1980s as a stage in the Coors' Classic, which, at the time, was the fourth largest professional cycling race in world. Fourteen years after the final race, Tour of the Moon re-launched as a single-stage event on October 06, 2012. The USA Pro Cycling Challenge has sponsored the race each year during October's first weekend.

Tour of the Moon donates proceeds from the event to organizations, such as the Colorado Riverfront Foundation, the Colorado Riverfront Commission, and Bicycle Colorado.

Bailey_HundoThe Bailey Hundo is a non-profit endurance mountain bike race. The 100-mile race begins and ends in Bailey, which is located southwest of Denver.

The event raises money for several organizations, such as Trip for Kids Denver/Boulder, the Colorado High School League, and the Colorado Mountain Biking Association.

The route features more than 45 miles of single-track as it passes from Bailey to Buffalo Creek Trail, the Colorado Trail, South Platte, Deckers, Stony Creek Pass, and Wellington Lake. There is also a 50-mile version of the race.

Century_RideThe Denver Century Ride is the Denver metro-area's premier urban cycling event. Open to the public, the Century Ride offers its signature 100-mile course, as well as 75-, 50-, and 25-mile versions of the event. The race has raised over $21,000 for non-profit organizations, including Bicycle Colorado, BikeDenver, and Bike Jeffco.

The 100-mile course begins and ends on Main Street at the Shops at Northfield Stapleton. Over the course of the route, cyclists travel through the downtown Denver area and its surrounding neighborhoods, as well as Arvada, Lakewood, and Golden. Next year's event will be held on June 18.

We attend most of the cycling events we sponsor. If you happen to ride in, volunteer at, or attend one of these events, please be sure to stop by our display and say hello.

Automotive Clubs:

Prestige Imports partners with Porsche and Audi automotive clubs because we believe in supporting those customers whose passion exceeds merely purchasing a vehicle. It is important to us that the experience of owning one of our cars does not stop once a customer closes the driver's door. Rather, we want our customers to immerse themselves in the Porsche or Audi lifestyle, forming a community of like minded individuals.

RockyMountainAudiAudi Club North America (ACNA) is the largest club of Audi aficionados in the world. The club is designed to generate camaraderie and fun networking opportunities for Audi enthusiasts. Nearly 10,000 members have joined in order to share their experiences and create friendships.

The club's stated mission is to provide members with the "best Audi driving experience possible" by focusing on "fellowship driver safety training, technical information, and the ability to network with fellow enthusiasts."

The Rocky Mountain chapter offers Denver and Front Range residents with a  local and specialized Audi experience, gathering at events such as Prestige Imports' Oktoberfest.

USAudiLogo-navOriginally founded in 2008, the Quattro Club of North America's stated mission is to provide "Audi owners and enthusiasts the opportunity to enjoy marques through educational, technical, and motor sport activities designed to enhance the ownership experience."

The Quattro Club maintains a robust schedule of fun-filled and informative events. Many of these gatherings are Prestige Imports' activities, such as the Georgetown Lake Winter Ice Driving Event.

PCAR_RMRPorsche Club of North America is the largest independent, single-marque car club in the world. The club "reaches across the cars and the years to the people" in order to engender "camaraderie of fellow enthusiasts." Members of the Porsche Club of North America receive access to a classified ad service and a complimentary subscription to the monthly magazine Porsche Panorama.

The local chapter Porsche Club of America - Rocky Mountain Region publishes the enthusiast magazine High Gear. Prestige Imports has been featured in articles, loaned vehicles for cover photos, and advertizes in the publication.

The Rocky Mountain members provide instruction and support at Prestige Imports' annual Day at the Track, held each year at High Plains Raceway in Byers. In return, Prestige Imports sponsors the club, provides a location for meetings, and offers Porsche tech inspections prior to club races.

Additionally, club members can participate in any number of local and national events, such as the Porsche Parade, PCA Escape, Autocross, as well as local club racing and driver education.

If you are a member or affiliate of an organization with an interest in partnering with Prestige Imports, please contact Heather Pridemore at

This article originally appeared HERE

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